Apps Digital Marketing SME Paid Ads Support

About the Role

We are hiring Apps Digital Marketing Subject Matter Experts (SMEs) to support and optimize app-based paid advertising campaigns for advertisers and agencies on a leading global digital advertising platform.

This is a customer-facing, consultative support role requiring strong expertise in app marketing, performance optimization, and technical troubleshooting.

Key Responsibilities

Customer & Account Support

Provide expert support to advertisers, agencies, and partners via voice, chat, and email

Act as a trusted advisor by understanding client business goals and app growth objectives

Deliver clear, accurate, and professional communication across all interactions

App Campaign Management

Support app install, engagement, and conversion-focused campaigns

Assist with campaign setup, implementation, and optimization

Monitor performance metrics and recommend best practices for improvement

Technical & Troubleshooting

Support app conversion tracking using analytics and measurement tools

Troubleshoot delivery, tracking, attribution, and performance issues

Perform root cause analysis and provide long-term solutions

Data Analysis & Optimization

Analyze campaign data and identify optimization opportunities

Recommend bidding, budget, and targeting improvements

Support A/B testing and performance experiments

Cross-Functional Collaboration

Work closely with internal engineering, product, and operations teams

Escalate and track complex issues impacting advertiser experience

Contribute to process improvement and knowledge-sharing initiatives

Mandatory Skills & Expertise

App-based paid digital advertising campaign experience

App campaign setup, optimization, and troubleshooting

App conversion tracking and analytics tools

Performance analysis and reporting

Deep linking (basic to intermediate understanding)

Strong analytical, problem-solving, and logical reasoning skills

Customer-facing support experience (voice/chat/email)

Excellent verbal and written communication skills

Experience & Eligibility

Total Experience: Minimum 4 years in digital/performance marketing

Apps Experience: Minimum 2 years in app marketing or app campaign support

Role Level: SME (Subject Matter Expert)

Preferred (Good to Have)

Certifications in paid advertising platforms or app analytics

Experience supporting high-volume or global advertisers

Familiarity with CRM or ticketing tools

Experience working in fast-paced support environments

Work Model & Shifts

Work Mode: 100% Work From Office

Shift: 247 Rotational Shifts

Weekly Offs: As per business roster

Job Location

Gurgaon (Gurugram), Haryana

Brookfield Candor TechSpace

Tower 6A, 4th & 5th Floor

Sector 21, Dundahera

Interview Process

Interview Mode: Microsoft Teams Video Interview

Interview Scheduling: Resume-shortlisted candidates will be contacted

Other Details