Key Responsibilities 

1. Thought Leadership Strategy & Ownership 

• Define and manage the Healthcare BU?s annual thought leadership strategy in collaboration with Healthcare Marketing Head and BUs (Payer, Provider, TriZetto) and Cognizant Corporate Marketing. 

• Build content themes aligned to healthcare market trends: agentic AI, OBBBA compliance, AI-powered BPaaS, payer modernization, care delivery transformation, platform modernization, etc. 

• Drive the ?executive voice? strategy for BU leaders: positioning, narrative frameworks, POVs, content plans, and publication cadence. 

2. Content Creation & Editorial Leadership 

• Lead the development of high-quality thought leadership assets: POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports, playbooks, and more. 

• Ensuring content reflects deep healthcare industry context, data-backed insights, and a strong AI-led transformation perspective. 

• Act as the editorial gatekeeper for tone, quality, storytelling, structure, brand alignment, and compliance with healthcare marketing and corporate marketing standards. 

3. Campaign Execution (End-to-End) 

• Convert thought leadership content into integrated campaigns across paid, owned, earned channels. 

• Develop channel strategies, messaging frameworks, and amplification plans. 

• Own campaign measurement, including reach, engagement, conversions, and mid-funnel impact. 

4. Leadership Voice Development 

• Craft narrative pillars and content calendars for BU leaders. 

• Ghostwrite articles and thought pieces tailored to executive voice. 

• Prepare executives for speaker opportunities, panels, and industry events. 

5. Research & Market Insights 

• Conduct deep healthcare market research- payer, provider, regulatory, AI trends and translate insights into content opportunities. 

• Collaborate with Analyst Relations teams on aligned content. 

• Integrate competitive intelligence into content strategy. 

6. Collaboration & Stakeholder Management 

• Work closely with SMEs, consulting, product teams, sales, and corporate marketing. 

• Partner with design teams to build visually strong, brand-compliant assets. 

Required Skills & Experience 

Experience 

• 10?15 years in content marketing, editorial strategy, or thought leadership roles. 

• Healthcare, consulting, enterprise tech or SaaS background preferred. 

• Strong ghostwriting and senior executive content development experience. 

• Hands-on experience running integrated content campaigns. 

Core Skills 

• Outstanding writing, storytelling, editing, and narrative design capabilities. 

• Ability to simplify complex healthcare and AI topics for executive audiences. 

• Strong strategic thinking and content planning. 

• End-to-end campaign management expertise. 

Tools & Competencies 

• Familiarity with marketing automation tools, CMS, analytics, and social publishing platforms. 

• Ability to brief and collaborate with cross functional teams and agencies. 

• Superior editorial and project management abilities. 

Success Metrics (KPIs) 

• Volume & quality of thought leadership assets published quarterly. 

• CXO engagement across Media/PR, LinkedIn, and events. 

• Mid-funnel impact: MQL contribution and content-assisted pipeline. 

• Executive satisfaction with authored content and narrative strategy. 

• Increased share of voice across healthcare AI transformation. 

• Alignment of outputs with BU priorities and Cognizant?s AI-first narrative. 

Other Details