Job summary

Industry Marketing Lead Retail and Consumer Goods We are seeking a strategic and results driven marketing leader to spearhead integrated marketing efforts for the Retail and Consumer Goods RCG vertical in EMEA region This role will be responsible for shaping and executing marketing strategies that drive brand growth client engagement and revenue impact

Responsibilities

Strategic Leadership

Act as the RCG marketing advisor to EMEA business and marketing stakeholders

Define and prioritize marketing strategies aligned with vertical growth objectives

Lead the development and execution of integrated marketing plans and client campaigns

Campaign Execution and Enablement

Design and execute multi geo multi-channel awareness and lead generation campaigns

Develop persona profiles and client segmentation strategies

Create and activate client journeys through research messaging and validation

Support regional Field Marketing team in effective local activation of integrated campaign

Establish and track KPIs to measure campaign effectiveness and ROI

Partnerships and Collaboration

Design joint marketing initiatives with RCG technology alliance partners.

Collaborate across the Marketing ecosystem Corporate Thought Leadership and Regional Field Marketing for right inputs and best outcomes

Other Details