Role- Digital Marketing

Qualification- Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory.

Shift- Night

Job Description-

Support omni-channel experience by developing and executing content strategies for B2B and B2C channels, ensuring consistency and engagement across all touchpoints.

• Content Development & Execution
• Create and manage content for multiple channels including web, social media, email, and in-store.
• Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment.
• Collaborate with creative and marketing teams to deliver high-quality assets.
• Omni-Channel Strategy Support
• Assist in implementing omni-channel content strategies to enhance customer experience.
• Ensure seamless integration of content across digital and physical platforms.
• Performance Monitoring & Optimization
• Track content performance metrics (engagement, conversion, reach).
• Recommend improvements based on analytics and customer feedback.
• Cross-Functional Collaboration
• Work closely with category managers, ecommerce teams, and marketing leads.
• Coordinate with technical teams for content publishing and updates.

Skills:

• Strong writing and editing skills for diverse audiences.
• Familiarity with CMS platforms and digital marketing tools.
• Ability to manage multiple projects and meet deadlines.
• Timely delivery of omni-channel content.
• Increased engagement and conversion across B2B and B2C channels.
• Consistency and quality of content across platforms.