Job summary

Industry Marketing Lead Insurance We are seeking a strategic and results driven marketing leader to spearhead integrated marketing efforts for the Insurance vertical in EMEA region This role will be responsible for shaping and executing marketing strategies that drive brand growth client engagement and revenue impact The Industry Marketing Lead will collaborate closely with regional Field Marketing teams and cross functional stakeholders to deliver high impact campaigns and programs

Responsibilities

Strategic Leadership

Act as the Insurance marketing advisor to EMEA business and marketing stakeholders

Define and prioritize marketing strategies aligned with vertical growth objectives

Lead the development and execution of integrated marketing plans and client campaigns

Campaign Execution and Enablement

Design and execute multigeo multichannel awareness and lead generation campaigns

Develop persona profiles and client segmentation strategies

Create and activate client journeys through research messaging and validation

Support regional Field Marketing team in effective local activation of integrated campaign

Establish and track KPIs to measure campaign effectiveness and ROI

Partnerships and Collaboration

Design joint marketing initiatives with Insurance technology alliance partners

Collaborate across the Marketing ecosystem Corporate Thought Leadership and Regional Field Marketing for right inputs and best outcomes

Other Details